Generates revenue by selling groceries and everyday consumer goods through a discount, one-stop-shop supermarket network, supplemented by online ordering and home delivery.
Geographic Exposure
Israel100%
Revenue Drivers
Dry grocery and packaged food
Sells dry food and packaged grocery items in supermarkets and online.
CORE44.6%
Fresh fruit and vegetables
Sells fresh produce through stores and online channels.
SIGNIFICANT18.9%
Fresh and frozen meat
Sells fresh and frozen meat products to retail customers.
SIGNIFICANT13.8%
Dairy products
Sells milk, cheese, and other dairy products.
SIGNIFICANT12.7%
Pharmacy and household cleaning
Sells toiletries, personal care, and home cleaning products.
PERIPHERAL9.2%
Other general merchandise
Sells assorted non-core items such as apparel and leisure products.
PERIPHERAL0.8%
End Markets
General consumers/households
Online grocery shoppers
Delivery customers
Corporate and institutional buyers (offices, municipalities, banks, etc.)
Employee benefit and gift-card purchasers
Specializations
Discount retail positioningOnline grocery website and fulfillment via distribution centersHome delivery and click-and-collectWolt last-mile delivery partnershipParallel imports (direct importing)Co-branded customer club / credit card partnership (Max)+3 more
