Earns most of its revenue sourcing, importing, packing and distributing fresh fruit and vegetables to retail chains, wholesalers and institutional buyers, with a supermarket chain and a small secured-credit operation alongside.
Geographic Exposure
IsraelN/A
Revenue Drivers
Fresh produce procurement, marketing and distribution
sources, imports, packs and distributes fresh fruit and vegetables
CORE69%
Food and consumer goods retailing
operates supermarket branches and an online grocery store
CORE28.3%
Non-bank credit provision
discounts deferred payment instruments and lends against property or equipment
PERIPHERAL2.7%
End Markets
Supermarket and retail chains
Wholesalers and logistics centers
Institutional customers
Private consumers
Small businesses
Specializations
Daily inventory planning for perishable produceShmita-year produce sourcing with segregated mehadrin warehousingPremium produce packingGrower financing against future cropsOwned refrigerated truck fleetSupermarket customer loyalty club
