Hamashbir 365 Ltd

MSBITASEIL0011049595₪166M

Investment Thesis

Generates revenue primarily from department-store retail sales and associated online commerce across fashion, beauty, and home categories. A smaller revenue stream comes from operating and monetizing customer clubs and a co-branded credit-card loyalty program through strategic partners and member fees.

Geographic Exposure

IsraelN/A

United KingdomN/A

SwitzerlandN/A

MoroccoN/A

NetherlandsN/A

PolandN/A

LuxembourgN/A

ChileN/A

JapanN/A

EuropeN/A

Revenue Drivers

Department store retail and e-commerce

Sells fashion, beauty, and home products via stores and online.

CORE95.4%

Customer clubs and loyalty programs

Runs membership and co-branded credit-card loyalty clubs and related fees.

PERIPHERAL4.6%

End Markets

Retail consumers (in-store and online shoppers)
Loyalty club members
Institutional/government bodies purchasing via tenders
Employers and worker committees buying gift vouchers

Specializations

Institutional tender programs for apparel and sports itemsGift cards and gift vouchers issuance and redemptionCash-back loyalty program (co-branded credit card)Wolt on-demand delivery partnershipPop-up in-store brand points (cosmetics)Vendor co-funded advertising programs+1 more

Activities

Retail merchandising and store operations
E-commerce operations and digital marketing
Sourcing/procurement and brand distribution (including licensed brand)
Customer loyalty program management and data-driven marketing
Strategic partnerships (credit-card issuer, online channels)