Revenue comes from importing, manufacturing and retailing home improvement, automotive and home design products through branded store chains and from an online store carrying own-brand and third-party marketplace goods.
Geographic Exposure
Israel100%
Revenue Drivers
Home and automotive improvement retail
Operating store chains selling home improvement, automotive, garden and furniture products
CORE66.1%
Home design furniture retail
Operating chains selling furniture, home styling items, lighting and floor coverings
SIGNIFICANT18.2%
Online retail and marketplace
Operating an e-commerce site selling own-brand and third-party marketplace products
SIGNIFICANT15.7%
End Markets
Retail consumers
Vehicle owners
Home furnishing and design shoppers
Online shoppers
Do-it-yourself and home improvement customers
Specializations
In-house furniture manufacturing feeding the retail chainsFranchise-operated branches within the store networksOnline-only assortment supplied by direct import and marketplace sellersCombined store formats pairing home improvement and automotive offeringsPrivate-label and exclusive product selection based on customer purchase analyticsAutomotive service centres acquired and integrated into the chain
