Earns revenue by importing branded household electrical and electronic appliances and selling them on to electrical retail chains, independent dealers and purchasing groups, with refrigerators the largest product group.
Geographic Exposure
IsraelN/A
Palestinian AuthorityN/A
Revenue Drivers
Household appliance import and distribution
Imports branded home electrical appliances and sells them to retail chains and dealers.
CORE100%
End Markets
Electrical and electronics retail chains
Independent appliance dealers
Dealer purchasing groups
Specializations
Exclusive import agencies for international appliance brandsAdding new appliance brands to the imported portfolioJoint advertising funding arrangements with retail customersSales target and rebate incentive programmes for customersSeparate agent teams for retail chains and for independent dealers
